How to Get Featured on Times of India
The Times of India is India’s largest English-language daily and the flagship publication of the Times Group, giving it a scale and reach that few other outlets in the country, English or vernacular, can match — a Times of India byline is one of the most immediately recognizable credibility markers a brand can have in the Indian market. For a founder or company courting Indian investors, enterprise customers, or a national consumer audience, a Times of India mention functions the way a Wall Street Journal or USA Today placement functions in the US market: a mainstream, unmistakably legitimate signal that a broad, general readership already trusts. Because the paper runs both national and city-specific editions, we’re also careful to set the right expectation upfront about which readership a given placement will actually reach, rather than letting “Times of India” imply more geographic reach than a specific city-desk story delivers. Picture a startup closing a notable funding round or launching in a new Indian city: a Times of India city-desk or business-desk story reaches exactly the mix of local consumers, professionals, and investors that story needs to move. We shape the pitch around whichever angle gives your story genuine Times of India-scale relevance — a funding milestone, a notable partnership, a city-specific launch, or a founder perspective worth a national readership’s attention — and take it to the specific desk and reporter who actually covers that beat.
How Times of India placement actually works
Earned media (pitched)
Earned media only — we never claim guaranteed placement in the Times of India. Coverage comes from a pitch a Times of India correspondent or desk editor genuinely chooses to run because the story holds up on its own news value, not because of a paid arrangement. As the flagship English-language daily of the Times Group and India’s largest English-language daily, Times of India fields an enormous volume of pitches every day across its city, business, and national desks, and its reporters are correspondingly selective — a pitch needs a clear, specific news hook rather than a general company update to get a response. We also won’t oversell what a single Times of India placement can do — a story that lands in a city edition reaches that city’s readers first and foremost, and we’re clear about which edition or desk we’re actually targeting rather than implying blanket national coverage by default. We’re honest that the sheer scale of the newsroom cuts both ways: it means enormous potential reach if a piece runs, but also a highly competitive pitch environment where plenty of solid stories simply don’t get picked up because a desk is already covering something else that day. Expect us to target a single relevant reporter or city desk rather than a mass pitch to the whole masthead, and expect us to tell you honestly if your story is more of a regional or niche fit than a Times of India-scale national one.
Why founders want this specific outlet
- A recognizable trust badge for your website
- Credibility slide for a pitch deck or investor update
- A real, citable link for marketing and social
Whether you’re a startup founder building an investor narrative, a SaaS brand courting enterprise buyers, an e-commerce brand building consumer trust, or a consultant establishing authority, a Times of India link does real work in each of those contexts.
What Times of India editors actually look for
Times of India’s editors evaluate pitches the way most working journalists do: is this genuinely new, is it relevant to our readers, and is there a real story here beyond a company announcement? The pitches that succeed lead with the news in the first sentence, come from a single point of contact, and include everything a reporter needs — quotes, data, and context — without requiring back-and-forth just to understand the story.
We build every pitch to that standard before it goes out, whether the outlet is a household name or a respected trade publication.
How we pitch your story to Times of India
Angle development
We shape your news into the specific angle Times of India editors respond to.
Targeted pitch
Direct outreach to the right contributor or desk — not a mass email blast.
Follow-through
Interview prep, quotes, and assets ready on the journalist’s schedule.
Live link delivered
You get the published URL to use everywhere you need proof.
Editorial fit check
Before we pitch, we check your story against Times of India’s actual recent editorial patterns — not just its stated beats — so we only send pitches with a realistic shot.
Amplification
Once the piece is live, we help you turn the Times of India link into a website badge, deck slide, and social asset that keeps working long after it publishes.
The value of Times of India coverage for your audience
For founders and brand teams building a credibility case for investors, partners, or enterprise customers, a placement at Times of India adds an independent, third-party data point that a company’s own marketing can’t replicate — genuine editorial coverage carries weight precisely because the outlet chose to run it.
Whether you’re a startup founder, a SaaS team, an e-commerce brand, or an independent consultant, the underlying value is the same: a real, citable link from a recognized outlet that you can put in front of the audience that matters most to your next deal.
Common questions about Times of India placement
Is placement in Times of India guaranteed?
No. We pitch a genuine story to Times of India’s editors; whether they run it is entirely their editorial decision.
How long does it take?
Timelines vary by outlet, angle, and news cycle. We’ll give you a realistic range based on your specific story before we start.
What if Times of India passes on the story?
We’ll tell you honestly and, where it makes sense, recommend a better-fit outlet from the full list.
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Want to pitch your story to Times of India?
Tell us what you’re announcing — we’ll tell you honestly if it’s a fit.
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