PR services built around real business outcomes.
Six ways we work with founders and brands — every one of them backed by one of our two actual delivery products: earned media placement or guaranteed press release distribution. Whether you need ongoing journalist outreach, a rapid-response reputation management plan, a coordinated product launch, or a single guaranteed press release, each service below routes into a concrete deliverable rather than a vague retainer.
Six services, two delivery engines
Each service below is a way of framing the work. Underneath, everything is delivered through earned media placement or paid wire distribution.
Press Release Writing & Distribution
Professionally written releases, distributed through guaranteed wire services on a fixed timeline. Ideal for funding announcements, product launches, and any news that needs a predictable publish date and real media reach.
Learn moreMedia Relations / Journalist Outreach
Direct pitching to journalists at the outlets your audience already trusts, building real press relationships over time. Best for founders who want genuine editorial coverage, not a guarantee.
Learn moreCrisis Communication & Reputation Management
Rapid-response messaging and reputation recovery when it matters most, paired with fast wire distribution. Built for active incidents and stakeholder communication under pressure.
Learn moreInfluencer & Brand Partnerships
Extend earned reach through creator and brand-to-brand partnerships matched to your actual audience. A useful complement to press coverage, not a replacement for it.
Learn moreProduct Launch PR
Coordinated coverage, embargoed briefings, and guaranteed distribution timed precisely to your launch date. A full launch strategy, not a single press release.
Learn moreCorporate Communications
Executive positioning and stakeholder messaging for leadership teams building long-term corporate reputation, including thought-leadership bylines and internal alignment.
Learn moreHow to pick between six services
Each of the six services above is really a strategic framing on top of the same two delivery mechanisms — earned media placement or guaranteed wire distribution — combined with the outreach and messaging it takes to use them well. A funding announcement might need press release distribution for a guaranteed publish date and media relations for a follow-up interview once the news is out. A product launch usually needs both, sequenced around an embargo and timed to a launch date. A brand working through a reputation issue needs rapid crisis communication first and earned follow-up coverage once the situation stabilizes.
If you are not sure which combination fits your situation, that is normal — most announcements benefit from more than one service working together rather than a single isolated tactic. The comparison below breaks down the two underlying products in plain terms, and our team is happy to recommend a specific mix of services once we know what you are announcing and on what timeline.
Common questions about choosing a service
Do I need to pick just one of these six services?
No. Most PR strategies combine two or three of them — for example, a product launch typically pairs product launch PR with press release distribution for a guaranteed launch-day publish, plus media relations for earned follow-up coverage afterward.
What is the real difference between the six services?
Each service is a different strategic framing — writing and distribution, journalist pitching, crisis response, brand partnerships, launch sequencing, or executive positioning — but all six are ultimately delivered through either earned media placement or guaranteed wire distribution underneath.
Which service should a first-time founder start with?
Most early-stage founders start with press release distribution for a guaranteed first announcement, then layer in media relations once there is a recurring news cycle worth pitching to journalists directly.
How do you decide what mix of services fits my situation?
Tell us what you are announcing and your timeline on a strategy call, and we will recommend the specific mix of services and delivery products that fits — rather than starting from a fixed, one-size-fits-all package.
Earned placement vs. guaranteed distribution
Every service above ultimately routes through one of these two products. Here’s the honest difference.
Get Featured (Earned Media)
Best when you want the credibility of independent editorial judgment and you’re targeting specific outlets your audience already reads.
- We pitch journalists at Forbes, TechCrunch, Bloomberg, and 19 other named outlets
- Genuine PR strategy — not a guaranteed placement
- Best for founders who want a real editorial feature
- Turnaround depends on journalist interest, not a fixed date
Wire Distribution (Guaranteed)
Best when you need a fixed publish date you can plan a launch, funding close, or crisis response around.
- Paid syndication to hundreds of outlets via PR Newswire, Business Wire, PTI, and more
- Guaranteed publication and a fixed timeline
- Best for predictable, scheduled announcements
- Indexable backlinks from every syndicating outlet support long-term SEO
Not sure which service fits?
Tell us what you’re announcing — we’ll recommend the right mix of earned media and wire distribution.
Book a strategy call