Investors, B2B buyers, and job candidates all quietly check a company's name on Google before committing to anything — and what they find sets the tone before the conversation even starts.
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Genuine press coverage is one of the only things that reliably shapes what a prospect, investor, or candidate actually sees on the first page of a name search.
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Most PR crises aren't made worse by the original mistake — they're made worse by how the company responded to it in the first 48 hours.
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National headlines get the attention, but regional coverage is often doing more of the actual work of reaching real customers.
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A Forbes byline is one of the most requested pieces of coverage in PR — and one of the most misunderstood in terms of what it actually does.
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A story can be genuinely interesting to a founder and still get passed over by every journalist it's pitched to. Here's the actual difference.
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The best time to introduce yourself to a journalist is months before you have news. Here's how that actually works in practice.
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Impression counts look impressive in a report and mean almost nothing on their own. Here's what to actually track instead.
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Landing the interview is the easy part. What a founder says in the first ninety seconds often decides whether the story helps or hurts.
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Most press releases get ignored not because the news is weak, but because of how they're structured. Here's what separates the ones editors actually run.
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