How to Get Featured on TechCrunch
TechCrunch is the outlet startup founders ask for by name more than any other on this list, and it’s earned that reputation: a single piece of tech press coverage there can put a company in front of investors, engineers, and potential customers all at once. TechCrunch’s editors care about one thing above all else — is this genuinely new, fundable, or fast-growing news? A funding announcement, a notable product launch, a surprising growth number, or a founder story with real tension all qualify; a routine update usually doesn’t. Here’s how we identify which angle in your story actually clears that bar, and how we pitch it to the specific reporter covering your category — never a mass blast to the whole masthead.
How TechCrunch placement actually works
Earned media (pitched)
Earned media only. TechCrunch runs almost exclusively on startup and funding-news relevance, and its reporters get hundreds of pitches a day, so we pitch based on genuine news value — a real funding round, a real Series A news hook, a real launch — never a promise of coverage. If your story isn’t there yet, we’ll tell you before we pitch, not after.
Why founders want this specific outlet
- A recognizable trust badge for your website
- Credibility slide for a pitch deck or investor update
- A real, citable link for marketing and social
Whether you’re a startup founder building an investor narrative, a SaaS brand courting enterprise buyers, an e-commerce brand building consumer trust, or a consultant establishing authority, a TechCrunch link does real work in each of those contexts.
What TechCrunch editors actually look for
TechCrunch reporters each own a beat — fintech, AI, consumer apps, enterprise SaaS — and they want pitches that show you’ve read their recent work, not a generic “cool startup” email. The pitches that land usually lead with the number: funding amount and lead investor for a funding announcement, user or revenue growth for a traction story, or a concrete before-and-after for a product launch.
The pitches that get ignored bury the news in the third paragraph, cc five reporters at once, or pitch a launch with no real differentiation from competitors already covered. We write every TechCrunch pitch to a single reporter, with the news in the first line.
How we pitch your story to TechCrunch
Angle development
We shape your news into the specific angle TechCrunch editors respond to.
Targeted pitch
Direct outreach to the right contributor or desk — not a mass email blast.
Follow-through
Interview prep, quotes, and assets ready on the journalist’s schedule.
Live link delivered
You get the published URL to use everywhere you need proof.
Editorial fit check
Before we pitch, we check your story against TechCrunch’s actual recent editorial patterns — not just its stated beats — so we only send pitches with a realistic shot.
Amplification
Once the piece is live, we help you turn the TechCrunch link into a website badge, deck slide, and social asset that keeps working long after it publishes.
The value of TechCrunch coverage for your audience
For startup founders, especially those raising a Series A or later, TechCrunch coverage is close to a default expectation from investors — it’s often one of the first outlets a VC’s associate checks when diligencing a deal, and startup coverage there signals you’re playing at a level worth tracking.
For SaaS brands specifically, TechCrunch product launch coverage also reaches a technical, early-adopter audience directly — the kind of readers who become your first wave of users, not just the kind who read about you.
Common questions about TechCrunch placement
What kind of news does TechCrunch actually cover?
Primarily funding announcements, product launches, and fast-growth stories in tech and startups. A routine update or a minor feature release usually isn’t enough on its own.
Do I need to have raised funding to get TechCrunch coverage?
No, but you need a genuine news hook — notable traction, a distinctive product launch, or an interesting founder story can work without a funding announcement.
How many reporters do you pitch at once?
One. We target the specific reporter who covers your category rather than mass-emailing the masthead, which is one of the fastest ways to get ignored.
What if TechCrunch passes on the story?
It happens, even with strong stories — reporters have limited bandwidth and competing pitches. We’ll tell you honestly if TechCrunch isn’t a fit and suggest better-matched outlets.
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Want to pitch your story to TechCrunch?
Tell us what you’re announcing — we’ll tell you honestly if it’s a fit.
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