How to Get Featured on The Verge
The Verge is a go-to name for consumer tech credibility, built on sharp product reviews and a distinct voice in digital culture that readers trust more than a typical trade write-up. A company launching a consumer-facing product with a genuinely interesting design decision or a new take on a familiar category is the kind of story that fits The Verge’s beat. We take that story directly to the editor covering your product category, framed the way Verge readers expect: hands-on, specific, and honest about tradeoffs, not a press-release rewrite.
How The Verge placement actually works
Earned media (pitched)
Earned media only — we never claim guaranteed placement in The Verge. Coverage comes from a pitch a Verge editor genuinely chooses to run based on real product or tech news value, not a paid arrangement. Their reporters gravitate toward consumer products with a story behind the design, an unusual use of technology, or a genuine shift in how people interact with a category — a routine B2B software update is rarely a fit. Pitches that include hands-on access or a working demo tend to land faster than a written-only pitch, and realistic timelines run two to six weeks depending on the editor’s current workload.
Why founders want this specific outlet
- A recognizable trust badge for your website
- Credibility slide for a pitch deck or investor update
- A real, citable link for marketing and social
Whether you’re a startup founder building an investor narrative, a SaaS brand courting enterprise buyers, an e-commerce brand building consumer trust, or a consultant establishing authority, a The Verge link does real work in each of those contexts.
What The Verge editors actually look for
The Verge’s editors evaluate pitches the way most working journalists do: is this genuinely new, is it relevant to our readers, and is there a real story here beyond a company announcement? The pitches that succeed lead with the news in the first sentence, come from a single point of contact, and include everything a reporter needs — quotes, data, and context — without requiring back-and-forth just to understand the story.
We build every pitch to that standard before it goes out, whether the outlet is a household name or a respected trade publication.
How we pitch your story to The Verge
Angle development
We shape your news into the specific angle The Verge editors respond to.
Targeted pitch
Direct outreach to the right contributor or desk — not a mass email blast.
Follow-through
Interview prep, quotes, and assets ready on the journalist’s schedule.
Live link delivered
You get the published URL to use everywhere you need proof.
Editorial fit check
Before we pitch, we check your story against The Verge’s actual recent editorial patterns — not just its stated beats — so we only send pitches with a realistic shot.
Amplification
Once the piece is live, we help you turn the The Verge link into a website badge, deck slide, and social asset that keeps working long after it publishes.
The value of The Verge coverage for your audience
For founders and brand teams building a credibility case for investors, partners, or enterprise customers, a placement at The Verge adds an independent, third-party data point that a company’s own marketing can’t replicate — genuine editorial coverage carries weight precisely because the outlet chose to run it.
Whether you’re a startup founder, a SaaS team, an e-commerce brand, or an independent consultant, the underlying value is the same: a real, citable link from a recognized outlet that you can put in front of the audience that matters most to your next deal.
Common questions about The Verge placement
Is placement in The Verge guaranteed?
No. We pitch a genuine story to The Verge’s editors; whether they run it is entirely their editorial decision.
How long does it take?
Timelines vary by outlet, angle, and news cycle. We’ll give you a realistic range based on your specific story before we start.
What if The Verge passes on the story?
We’ll tell you honestly and, where it makes sense, recommend a better-fit outlet from the full list.
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Want to pitch your story to The Verge?
Tell us what you’re announcing — we’ll tell you honestly if it’s a fit.
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