Press Release Distribution via Business Wire
A Berkshire Hathaway company with especially strong reach into financial and investor-facing audiences — the wire of choice for funding and earnings news.
Guaranteed publication, not a pitch
Guaranteed Publication
- Your release goes live on Business Wire on a fixed, scheduled timeline
- No editor’s inbox to wait on — this is paid syndication, not a pitch
- A live, citable URL delivered with a full distribution report
Why founders choose Business Wire
A Berkshire Hathaway company with especially strong reach into financial and investor-facing audiences — the wire of choice for funding and earnings news. Business Wire has operated under Berkshire Hathaway’s ownership since 2006, and that backing shows up in the depth of its financial disclosure network — the wire is deeply integrated with the terminals, databases, and newsroom feeds that institutional investors and financial journalists already monitor every day. It sits at the premium end of the pricing spectrum alongside PR Newswire. A company announcing quarterly earnings, a merger, or a material event that regulators and shareholders need to see on a recognized, timestamped wire is exactly the kind of release Business Wire is built to carry.
How we distribute your release on Business Wire
Release prep
Your press release is formatted and edited to Business Wire’s exact submission specs — headline length, dateline format, boilerplate, and multimedia requirements — so nothing bounces back for revision once it’s queued for distribution.
Wire submission
Submitted directly to Business Wire for distribution. There’s no intermediary editorial review and no pitch email waiting in an inbox — this is a paid syndication slot, not a request for coverage.
Guaranteed publication
Live on Business Wire within 24 to 48 hours, with expedited scheduling for market-moving news, exactly as booked. The publish window is fixed at the time you confirm distribution, so you can coordinate the announcement with an investor call, product launch, or media outreach push.
Proof & reporting
You receive the live URL plus a full report of every outlet and aggregator your release reached through Business Wire’s syndication network, so you have a citable record for stakeholders, media kits, or compliance files.
Best for financial disclosures and institutional-grade reach
Business Wire earns its reputation with institutional reach: its distribution list overlaps heavily with the databases that hedge funds, analysts, and financial newsrooms pull from directly, which makes it a strong choice whenever the primary audience for a release is professional investors rather than the general public. That makes it a natural fit for earnings announcements, financing rounds, executive leadership changes, mergers and acquisitions, and other material corporate events where a defensible, timestamped disclosure matters as much as the news itself. Companies outside the finance world use Business Wire too, but the premium price is easiest to justify when your release needs to land squarely inside the financial disclosure network rather than simply reach general consumer audiences.
Common questions about Business Wire
Is Business Wire only for public companies?
No — private companies use it too, especially for funding announcements and leadership news — but its strongest advantage is institutional reach, so it delivers the most value when investors, analysts, or financial journalists are part of your target audience.
How does Business Wire’s Berkshire Hathaway ownership matter?
It doesn’t change the mechanics of distribution, but it reflects the scale and stability of the network — Business Wire has operated as part of Berkshire Hathaway since 2006 and maintains deep, long-standing integrations with financial data terminals and newsroom systems.
What’s the typical turnaround?
Standard distribution publishes within 24 to 48 hours of approval, with expedited scheduling available for time-sensitive, market-moving announcements.
How is this different from pitching a business journalist directly?
Business Wire distribution is paid and guaranteed — your release goes live as written, on the date you book. Pitching a journalist for earned coverage depends entirely on their editorial judgment and isn’t guaranteed on any timeline.
Explore next
Ready to distribute on Business Wire?
Guaranteed publication, fixed turnaround, transparent pricing.
Get a distribution quote