Being Newsworthy vs. Being Interesting: Why Journalists Say No
A story can be genuinely interesting to a founder and still get passed over by every journalist it's pitched to. Here's the actual difference.
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Archive
Category: Media Relations
How to Build Relationships With Journalists Before You Need Them
The best time to introduce yourself to a journalist is months before you have news. Here's how that actually works in practice.
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Why Every Founder Needs Media Training Before Their First Interview
Landing the interview is the easy part. What a founder says in the first ninety seconds often decides whether the story helps or hurts.
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