How to Get Featured on Navbharat Times
Navbharat Times, widely known by its initials NBT, is one of the most recognized Hindi-language dailies in India and a flagship property of the Times Group, giving it genuine reach across the Hindi-speaking heartland that many English-only outlets on this page simply don’t cover. For a brand trying to build credibility with Hindi-first consumers, business owners, or regional partners, an NBT placement reaches an audience that a Forbes or TechCrunch mention, however prestigious, doesn’t directly speak to. Picture a company expanding into tier-2 and tier-3 Indian cities: an NBT feature written in the language its actual customers read every morning does more to build local trust than an English-language press mention translated after the fact. It’s a particularly effective addition to a press page for any brand that wants to show it has real traction beyond an English-speaking, metro-only audience — something an all-English set of placements can’t demonstrate on its own. Paired with an English-language Times Group placement, an NBT feature also rounds out a press page with genuine bilingual proof, showing prospective customers and partners that a brand’s credibility isn’t confined to readers who happen to be comfortable in English. We shape the pitch specifically for NBT’s Hindi-reading audience from the start, not as an afterthought translation of an English release, and take it to the NBT desk editor covering your category, whether that’s business, city news, or a founder profile.
How Navbharat Times placement actually works
Earned media (pitched)
Earned media only — we never claim guaranteed placement in Navbharat Times. Coverage comes from a pitch a Navbharat Times editor genuinely chooses to run, based on real relevance to its Hindi-reading readership, not because of a paid arrangement. Navbharat Times, commonly known by its initials NBT, is part of the Times Group — the same publishing house behind Times of India — but it runs its own dedicated Hindi-language editorial desk with its own priorities, so a story pitched successfully to an English-language Times Group property doesn’t automatically transfer to NBT; the angle, and often the language of the pitch itself, needs to be reworked for a Hindi-first audience. NBT’s desks respond to stories with clear relevance to Hindi-speaking readers across North India — a local business milestone, a consumer trend, a founder story that resonates in Hindi as much as English — over a straight English-language press release translated word for word. We also won’t push a story into NBT purely because it already ran in an English-language Times Group property; each placement has to earn its own spot on its own regional relevance, and we tell clients honestly when a story is a stronger fit for one language edition than the other. We’re honest that a pitch built for an English-language outlet almost always needs real adaptation, not just translation, before it has a realistic shot at NBT, and we tell you upfront if your story doesn’t yet have that Hindi-audience hook.
Why founders want this specific outlet
- A recognizable trust badge for your website
- Credibility slide for a pitch deck or investor update
- A real, citable link for marketing and social
Whether you’re a startup founder building an investor narrative, a SaaS brand courting enterprise buyers, an e-commerce brand building consumer trust, or a consultant establishing authority, a Navbharat Times link does real work in each of those contexts.
What Navbharat Times editors actually look for
Navbharat Times’s editors evaluate pitches the way most working journalists do: is this genuinely new, is it relevant to our readers, and is there a real story here beyond a company announcement? The pitches that succeed lead with the news in the first sentence, come from a single point of contact, and include everything a reporter needs — quotes, data, and context — without requiring back-and-forth just to understand the story.
We build every pitch to that standard before it goes out, whether the outlet is a household name or a respected trade publication.
How we pitch your story to Navbharat Times
Angle development
We shape your news into the specific angle Navbharat Times editors respond to.
Targeted pitch
Direct outreach to the right contributor or desk — not a mass email blast.
Follow-through
Interview prep, quotes, and assets ready on the journalist’s schedule.
Live link delivered
You get the published URL to use everywhere you need proof.
Editorial fit check
Before we pitch, we check your story against Navbharat Times’s actual recent editorial patterns — not just its stated beats — so we only send pitches with a realistic shot.
Amplification
Once the piece is live, we help you turn the Navbharat Times link into a website badge, deck slide, and social asset that keeps working long after it publishes.
The value of Navbharat Times coverage for your audience
For founders and brand teams building a credibility case for investors, partners, or enterprise customers, a placement at Navbharat Times adds an independent, third-party data point that a company’s own marketing can’t replicate — genuine editorial coverage carries weight precisely because the outlet chose to run it.
Whether you’re a startup founder, a SaaS team, an e-commerce brand, or an independent consultant, the underlying value is the same: a real, citable link from a recognized outlet that you can put in front of the audience that matters most to your next deal.
Common questions about Navbharat Times placement
Is placement in Navbharat Times guaranteed?
No. We pitch a genuine story to Navbharat Times’s editors; whether they run it is entirely their editorial decision.
How long does it take?
Timelines vary by outlet, angle, and news cycle. We’ll give you a realistic range based on your specific story before we start.
What if Navbharat Times passes on the story?
We’ll tell you honestly and, where it makes sense, recommend a better-fit outlet from the full list.
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Want to pitch your story to Navbharat Times?
Tell us what you’re announcing — we’ll tell you honestly if it’s a fit.
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