PR built around who you actually are.
A funding announcement, a product drop, and a founder bio all need different framing — the outlets that care, the timing that matters, and the proof a reader needs to trust the story are different for each one. Generic PR treats every client the same way and wonders why half the pitches land flat. We work across five audience types — each with its own playbook for what earns coverage and what closes deals — because industry-specific PR consistently outperforms a one-size-fits-all press release. Whether you’re a founder announcing a raise, a SaaS team building B2B trust, a D2C brand timing a drop, a small business watching every dollar, or a consultant building a personal brand, the strategy below is built around your specific goals, not a generic template.
Five audiences, five playbooks
Same two delivery products underneath — earned media and guaranteed wire distribution — framed around what actually matters to each audience.
PR for Startups
Funding announcement PR and launch-speed coverage for founders who move on a raise or launch clock.
Learn morePR for SaaS Companies
Tech press coverage and B2B software credibility signals that shorten B2B sales cycles.
Learn morePR for E-commerce & D2C Brands
Consumer product coverage and creator partnerships that build D2C brand awareness and drive direct sales.
Learn morePR for Small Business Owners
Predictable, fixed-cost visibility that fits a small business marketing budget without an uncertain timeline.
Learn morePR for Personal Brands & Consultants
Thought leadership placements built for a pitch deck, speaker bio, or LinkedIn authority.
Learn moreWhy audience-focused public relations works better
Every one of the five pages above ultimately routes through the same two delivery products: earned media placement, where we pitch journalists directly and coverage depends on genuine editorial interest, or guaranteed wire distribution, where your release publishes on a fixed schedule because it’s paid syndication rather than an editorial decision. What changes by audience isn’t the mechanics — it’s the framing, the timing, and which of the two products actually fits the goal.
A startup announcing a raise needs speed and an embargo strategy. A SaaS company pitching a feature needs a business case a tech reporter will find newsworthy. A D2C brand needs a pitch timed months ahead of a gift-guide deadline. A small business owner needs a cost they can commit to without gambling on an editor’s reply. A consultant needs a placement that reads well in a bio five years from now, not just this week. Treating all five the same way is why so much PR for founders and brands underperforms — the tactics that work for a funded startup can actively hurt a small business’s fixed budget, and the patient, badge-focused approach that suits a consultant would be far too slow for a startup mid-raise.
That’s the reasoning behind five separate playbooks instead of one generic page: each audience gets a strategy built around what it actually needs from press coverage, not a template stretched to fit everyone.
Common questions about industry-specific PR
How do I know which industry playbook fits my business?
Start with what you’re announcing and what you need the coverage to do. A funding round or launch points to the startup playbook; a feature release for enterprise buyers points to SaaS; a physical product drop points to e-commerce and D2C. If you’re not sure, tell us about your business and we’ll recommend the right mix.
Do the five industry pages use different services underneath?
No — every playbook routes through the same two products, earned media placement and guaranteed wire distribution. The industry pages exist because the framing, timing, and audience-specific proof points differ, not because the underlying mechanics change.
What if my business spans more than one of these categories?
Many clients do — a SaaS founder is also, in effect, a startup founder, and a consultant may also run a small business. We build the strategy around whichever goals matter most right now rather than forcing you into a single lane.
Is industry-specific PR more expensive than a generic press release?
Not inherently — the two underlying products are priced the same way regardless of audience. What changes is the strategy and targeting, which is about relevance, not added cost.
Not sure which playbook fits you?
Tell us about your business — we’ll recommend the right mix of earned media and wire distribution.
Book a strategy call