Earned Media

Get featured on the outlets your customers already trust.

We pitch your story to journalists and editors at 27 named outlets — Forbes, TechCrunch, Bloomberg, Times of India, Indian Express, and more — as part of a genuine earned media placement strategy, not a guaranteed publishing service. Every page on this hub explains, outlet by outlet, exactly how that specific publication’s editorial process works: which stories get picked up, which get passed over, and whether coverage typically comes from a direct pitch to a reporter or through syndicated wire distribution. That honesty is deliberate. Earned media only works when the pitch behind it is genuine, so before we ever contact a journalist on your behalf, we’ll tell you plainly whether your story is strong enough to earn real editorial coverage — and if it isn’t yet, what would make it one.

How It Works

What earned media placement actually means

Earned media placement is press coverage a journalist or editor chooses to run because they believe it’s genuinely newsworthy — not because it was purchased, guaranteed, or written by your own team and republished under someone else’s name. It’s the difference between a paid ad and a story an independent outlet decided, on its own editorial judgment, was worth telling its readers.

That’s also why earned coverage carries more brand credibility than almost any other marketing asset: a reader trusts a journalist’s independent assessment in a way they don’t trust a company’s own claims about itself. Media relations — building real relationships with the reporters, editors, and contributors who cover your industry — is what makes that kind of editorial coverage possible in the first place, rather than leaving it to chance.

Every outlet page on this hub names a specific PR outlet and explains, honestly, how coverage there typically happens: a direct pitch to a reporter, a contributor relationship, or wire syndication pickup. We built it this way so you know exactly what you’re aiming for before we start pitching on your behalf.

Earned vs. Guaranteed

Two different products — pick the right one

Every page below is earned media: real journalists, real editorial judgment, no guarantee. If you need a fixed publish date instead, wire distribution is the other product.

Get Featured (this page)

  • Pitched directly to journalists
  • Genuine editorial coverage
  • Not guaranteed — timeline varies

Wire Distribution

  • Paid, guaranteed publication
  • Fixed turnaround
  • Hundreds of syndicated outlets
See wire distribution
27 Outlets

Choose the outlet you want to be featured in

Forbes

Top-tier business credibility and a Forbes byline for founders.

Learn more

TechCrunch

Startup coverage, funding announcements, and tech press.

Learn more

Bloomberg

Financial press and institutional business authority.

Learn more

Yahoo Finance

Financial news syndication and wide investor reach.

Learn more

USA Today

Nationally recognized, mainstream media reach.

Learn more

Entrepreneur

Contributor network available for founder perspectives.

Learn more

News18

Major Indian Hindi/English news network.

Learn more

Times of India

India’s largest English-language daily.

Learn more

Indian Express

Independent national daily, investigative reporting.

Learn more

Navbharat Times

Leading Hindi-language daily (NBT), Times Group.

Learn more

Punjab Kesari

Major Hindi/Punjabi/Urdu daily, North India reach.

Learn more

See all 27 outlets — talk to us

Our Process

How we choose and pitch the right outlets for you

01

Story audit

We start by figuring out which parts of your business are genuinely newsworthy right now — funding, growth, a launch, a contrarian opinion — before picking a single outlet.

02

Outlet matching

Not every outlet fits every story. A funding round fits TechCrunch; a leadership perspective fits Forbes; a broad consumer story fits USA Today.

03

Targeted pitching

We pitch the specific reporter or contributor who covers your beat at each outlet — never a mass blast to a whole masthead.

04

Live link delivered

Every placement that runs gets delivered to you as a real, citable URL, ready for your website, deck, or investor update.

FAQ

Common questions about earned press coverage

Is coverage on these outlets guaranteed?

No. Every outlet on this hub is earned media — journalists and editors decide independently whether to run a story. If you need guaranteed publication instead, our wire distribution product is the alternative.

How do you decide which outlets to pitch?

Based on your actual story. A funding announcement fits different outlets than a leadership op-ed or a product launch — we match the news to the outlets most likely to genuinely cover it.

What if my story isn’t ready for these outlets yet?

We’ll tell you honestly. Sometimes the right move is building toward a stronger angle first, or starting with wire distribution while we develop a pitch-ready story.

How many of the 27 outlets will you pitch?

As many as genuinely fit your story — sometimes one, sometimes several. We don’t pad a pitch list with outlets that don’t make editorial sense for your news.

Which outlet fits your story?

Tell us what you’re announcing and we’ll recommend the right outlets to pitch.

Book a strategy call